The Power of Persuasion

Watch this video on the persuasive appeals Ethos, Logos, and Pathos.

The Bandwagon Appeal: The bandwagon appeal is an advertising technique that makes the claim that a product is desirable because it is being used by lots of desirable people -- therefore encouraging the consumer to “jump on the bandwagon."

Testimonials: When a person endorses a product by stating how much they like the product so others will be persuaded to buy it.

Celebrity Testimonials: When a famous celebrity claims to use a certain product, it tends to stick in peoples' minds. So even if we know better than to buy something just because a famous person claims to like it, we nonetheless remember the pitch and the product.

Slogans: Slogans(or taglines) are used by most companies. They are used to make people remember the product. If you hear a good slogan, you'll remember it -- and then possibly buy the product with the slogan.

To see more explanations and examples of persuasive techniques used in advertising, click here.