Watch this video on the persuasive appeals Ethos, Logos, and Pathos.
The Bandwagon Appeal: The bandwagon appeal is an advertising technique that makes the claim that a product is desirable because it is being used by lots of desirable people -- therefore encouraging the consumer to “jump on the bandwagon."
Testimonials: When a person endorses a product by stating how much they like the product so others will be persuaded to buy it.
Celebrity Testimonials: When a famous celebrity claims to use a certain product, it tends to stick in peoples' minds. So even if we know better than to buy something just because a famous person claims to like it, we nonetheless remember the pitch and the product.
To see more explanations and examples of persuasive techniques used in advertising, click here.